Ben Amos - Innovate Media

Remarkable Regional Businesses – Episode 24

Guest: Ben Amos
Business Name: Innovate Media 
Websites: https://innovatemedia.com.au/ 
LinkedIn: www.linkedin.com/in/beninnovate

 

Topics Covered

/ From Videographer to Strategist
Ben Amos shares his journey from traditional video production to becoming a pioneer in video strategy. He discusses the realisation that delivering high-quality videos without strategic input often fails to deliver real value to clients.

/ Why Video Needs Strategy
Ben and host Caleb discuss the importance of video strategy in business - how it connects business goals with audience needs, customer journeys, and platform-specific execution. They break down what it means to move from “video for video’s sake” to intentional, goal-oriented video content.

/ Innovate Media and Regional Roots
Ben gives an overview of his agency, Innovate Media, based on the Sunshine Coast in Queensland. He talks about the unique opportunities and challenges of running a regional business and how regional agencies can still lead globally in innovation and thought leadership.

/ The Rise of the Video Strategist
The role of a video strategist is dissected - part producer, part marketer. Ben emphasises the importance of helping clients choose the right video for the right audience at the right time and measuring results meaningfully.

/ Educating Through Content and Podcasting
Ben reflects on launching the Engage Video Marketing Podcast as a way to “learn out loud.” Now with over 300 episodes, the podcast has grown into a platform that attracts clients, builds authority and deepens his industry relationships.

 

/ Launching an Online Brand and Book
Beyond his agency, Ben talks about building a personal brand through content, courses, and coaching—culminating in the release of his book Engage. He outlines how this thought leadership initiative has fueled both personal and business growth.

/ Resilience and Revenue in a Challenging Year
Ben explains how 2024 began with uncertainty but ended with Innovate Media’s strongest year in revenue. He attributes this success to long-term client relationships, consistent value-driven communication and strategic selling.

/ Business Lessons and Leadership Growth
Ben shares key lessons from over 16 years in business, including learning to manage time and ideas, building protective routines around work-life balance and developing a mission-first mindset with clients and his team.

/ Lead with Value, Always
The episode emphasises the power of leading with education, not sales. Ben advocates for a business approach rooted in generosity, strategic listening and building genuine trust - especially when selling creative or consulting services.

References

Engage the Book – https://engagevideomarketing.thrivecart.com/engage-book/ 
Engage Video Marketing Podcast – https://engagevideomarketing.com/podcast/ 
Riverside.fm – https://riverside.fm/ 
Smart Passive Income Podcast – https://www.smartpassiveincome.com/spi/ 
Loom – https://www.loom.com/